We don't deal in template solutions at Par Excellence PR but put together communications programmes that are directly responsive to each client's individual needs and PR goals. Our programmes are dynamic and relevant. We are thoughtful and proactive, and constantly on the alert for new meritorious ways in which to build our clients' journalist contacts and thought leadership credentials.

Of course, working with alternative asset managers and allocators, it is not about the volume of coverage generated – indeed, often the opposite – but about the value of coverage achieved.

Our services include:

• Communications strategy and PR programme development
• C-level counsel
• Journalist database identification and management
• Journalist introductions, initial and on-going
• Media messaging and pitching
• Contributed editorial
• Press release drafting and distribution, and company news flow
• Industry conference and event participation
• Issues management and damage limitation
• Multi-country communications co-ordination and oversight

We also help clients with the following:

• Communication audits and evaluation
• In-house preparation of executives for interview
• PR team training and education

We will access our extensive network of journalist relationships to identify which publications and writers will create the greatest impact for our clients. We then work closely with these journalists to make sure they understand the companies we represent and ensure that these firms are differentiated within their sectors and their managers regarded as thought leaders within their areas of expertise.