Henrietta Hirst
Founding Partner
Henrietta is a seasoned PR practitioner with more than 25 years' experience of advising companies on their international media relations activities, corporate profile raising, and issues management. Prior to founding Par Excellence PR, Henrietta was Managing Director of Group Corporate Communications at UPC, at the time Europe's leading cable infrastructure company with responsibility for the listed group's public and media profile across 17 countries. Before that she was a Board Director of Ludgate Communications, a financial media and investor relations consultancy, working for Ludgate in both the Americas and Europe. Henrietta's clients have included Royal Bank of Canada, Mellon Trust, Arthur Andersen, Baring Private Equity Partners, Cemex, Mittal Steel, Corus and the Law Society of New South Wales in Australia. She is an MBA graduate from Cranfield School of Management.



